As a small business owner, you might not be quite sure what I mean when I tell you that I offer help with social media marketing “campaigns.” What exactly is a social media campaign? Let’s break it down.
Campaigns have a specific goal.
Does your business have a specific goal at this time?
Do you have an upcoming event you want to promote? Do you want more opt-in email subscribers for cultivating leads? Do you want more traffic to your website? Do you want more in store sales? Something else?
Campaigns have a specific timeline.
When do you want to begin and end your campaign?
Campaigns have KPIs.
What will your Key Performance Indicator (KPI) or Indictors (KPIs) be? Will it be the number of new subscribers to your email list during the time the campaign is running? The number of click-throughs to your website from the tool you use to run your campaign? The increased profit in your store during the duration of the campaign? Something else?
Campaigns give something away.
Think about what you will offer to incentivize participation with your campaign. Make sure that your offer or prize is attractive and relevant to your target audience.
You don’t always have to give something away. Especially if you’re a charity and the reward for participation is altruistic satisfaction. However, if you’re a commercial operation, you’re probably going to have to offer some sort of tangible reward.
There’s also the viral video option as an awareness building campaign, but that’s not a realistic plan of attack for most small business owners.
Campaigns use tools.
The most successful campaigns use social media marketing tools. Some of the best available tools for campaigns are Heyo, OfferPop, and ShortStack.
However, you’ll get better results from paid plans with the big guys. It all depends on how small your business is, how big your budget is, and what size your goals are. Most tools offer a free trial period. You can try one out and see if you get results that justify an investment.
Campaigns benefit from online advertising.
You can use Facebook advertising, Twitter advertising, Tumblr advertising, Google Adwords, etc.
Decide on a budget and make a plan for which platforms to use and how you will use them.
I make it easy.
If sorting through all the steps is something you don’t have the time to do, I can help you. I can meet with you to identify the goal/s, timeline, KPIs, tools, and advertising that will fit your business. I can help with design, implementation, and reporting on data.
If you’re interested in finding out more about how to hire me to assist you with a social media marketing campaign for your small business, please contact me to discuss. I also offer coaching, so if you’d like to learn how to do this yourself, I can teach you in a series of one-on-one coaching sessions.
You can reach me through the contact form on the website for my social media consulting business, Show Up Online Columbus.
I look forward to helping you and your business show up online.