Social Media Campaigns

Social Media Campaigns

Clarification

As a small business owner, you might not be quite sure what I mean when I tell you that I offer help with social media marketing “campaigns.” What exactly is a social media campaign? Let’s break it down.

Campaigns have a specific goal.

Does your business have a specific goal at this time?

Do you have an upcoming event you want to promote? Do you want more opt-in email subscribers for cultivating leads? Do you want more traffic to your website? Do you want more in store sales? Something else?

Campaigns have a specific timeline.

When do you want to begin and end your campaign?

Campaigns have KPIs.

What will your Key Performance Indicator (KPI) or Indictors (KPIs) be? Will it be the number of new subscribers to your email list during the time the campaign is running? The number of click-throughs to your website from the tool you use to run your campaign? The increased profit in your store during the duration of the campaign? Something else?

Social Media Campaigns

 

Campaigns give something away.

Think about what you will offer to incentivize participation with your campaign. Make sure that your offer or prize is attractive and relevant to your target audience.

You don’t always have to give something away. Especially if you’re a charity and the reward for participation is altruistic satisfaction. However, if you’re a commercial operation, you’re probably going to have to offer some sort of tangible reward.

There’s also the viral video option as an awareness building campaign, but that’s not a realistic plan of attack for most small business owners.

Campaigns use tools.

The most successful campaigns use social media marketing tools. Some of the best available tools for campaigns are Heyo, OfferPop, and ShortStack.

Some tools are free.

However, you’ll get better results from paid plans with the big guys. It all depends on how small your business is, how big your budget is, and what size your goals are. Most tools offer a free trial period. You can try one out and see if you get results that justify an investment.

Campaigns benefit from online advertising.

You can use Facebook advertising, Twitter advertising, Tumblr advertising, Google Adwords, etc.

Decide on a budget and make a plan for which platforms to use and how you will use them.

I make it easy.

If sorting through all the steps is something you don’t have the time to do, I can help you. I can meet with you to identify the goal/s, timeline, KPIs, tools, and advertising that will fit your business. I can help with design, implementation, and reporting on data.

If you’re interested in finding out more about how to hire me to assist you with a social media marketing campaign for your small business, please contact me to discuss. I also offer coaching, so if you’d like to learn how to do this yourself, I can teach you in a series of one-on-one coaching sessions.

You can reach me through the contact form on the website for my social media consulting business, Show Up Online Columbus.

I look forward to helping you and your business show up online.

 

Social Media Campaign

Content Creation

When hiring someone to create content for your social media channels, it’s a good idea to make sure that they have decent photography and social media graphic design skills. Success on social media depends largely on the beauty of your visuals. For small business owners in Columbus, Ohio, creating a steady supply of fresh and compelling content for social media can be an enormous challenge. 

As a social media marketing consultant, there are many skills in my toolbox. I use them all at different times to varying degrees in the work I do with small local business owners. Photography and design are a couple of the tools I use. To give you a sense of my capabilities as a photographer and designer, here’s a sample of my work.

First I took a series of photos of watermelon, grapes, mango, and strawberries. Here are a few of my favorites from the shoot:

watermelon bliss

grapes

strawberry

Then I designed a thematically consistent series of social media graphics, using my original photographs:

Did you know grapes contain resveratrol?

Did you know strawberries are high in polyphenols?

Did you know mango is a good source of vitamin A?

Did you know watermelon is rich in L-citrulline?

If you’re interested in finding out more about how to hire me for photography and/or social media graphic design for your small business, please contact me to discuss. I also offer coaching, so if you’d like to learn how to do this yourself, I can teach you in a series of one-on-one coaching sessions.

You can reach me through the contact form on the website for my social media consulting business, Show Up Online Columbus.

I look forward to helping you and your business show up online.

Social Media and Digital Marketing Consultant

Hello, my name is Lauren Michelle Kinsey. You can call me Lauren. On Twitter and Instagram my handle is @laurenmkinsey and I like to jokingly say that the middle initial stands for marketing.

new headshot

I work as a social media marketing consultant because I’m obsessed with effective communication, cutting edge technology, and helping people succeed. The best part of me is my partner, Shannon. She’s kind, smart, funny and supportive of my growth as a human being. We enjoy a quiet & simple life together.

I began blogging in 2008 and learned the basics of social media marketing through that process. Some people feel uncomfortable in the social media arena but I immediately understood it as a tool to communicate important ideas and help people achieve their goals. Along the way, I began helping small business owners use social media to promote their companies. I find the work I do deeply fulfilling. I enjoy sharing what I know, and watching people run with it.

Read what some of my social media coaching clients have said about me…

“I highly recommend Lauren, she’s so professional and knowledgeable!”
~ Fitness Trainer Natalie Lane
modelmamafitness.com

“Because of Lauren’s expertise and professionalism, we’ve learned a lot from her and implemented many of her suggestions.”
~ Rev. Linda Middelberg
kingave.org

“Lauren has made this process so simple and exciting for me!”
~ Photographer Shellee Fisher
shelleefisher.com

“Lauren helped get me focused, and I’ve already seen increased traffic to my new website!”
~ Playwright Chris Leyva
chrisleyvaplaywright.com

“Her insight, expertise and enthusiasm have helped us make a positive move toward outreach into the virtual and local community.”
~ Optometrist Dr. Dave Gill
gillvision.com

“The voice Lauren put forth on behalf of the company was authoritative and authentic. The work she’s done for Wonder-Shirts has been amazing,”
~ Stephanie West Mohr
CEO of Wonder-Shirts

Free Consultation-

If you would like a free consultation to discuss how I might help you with online marketing, click through to this website and fill out the contact form. I’ll get back to you promptly.